One of the biggest challenges in e-commerce is the fact that customers are not able to see the products in real life, which keeps them from buying online products. This is a challenge that Augmented Reality (AR) can solve. AR allows customers to virtually preview or try on products, before buying them. For example, beauty brands such as L’Oreal and Sephora let their customers try out make up.
Are you curious as to why AR is so beneficial for e-businesses? Have a look at the following article: 5 examples of AR in e-commerce.