6 ways of how AR implicates daily life

Does Augmented Reality (AR) sound familiar to you? It might seem like a futuristic technology that’s still quite far away. Although you probably never had a virtual boat in your kitchen sink, I’m sure you experience AR on a daily basis. In this article I’ll describe 6 ways of how AR implicates daily life. 

Let me start with a short introduction of what AR means. AR is an immersive technology that creates a layer of digital content on top of the existing world. This can be done through headsets, smart glasses or your own smartphone or tablet. For a more detailed description of AR, check out this article: VR, AR & MR: What do they mean?

Immersive technologies are expected to become big parts of our daily lives in the future. But actually, the future is already here. Let me explain to you through the following 6 examples of how AR implicates daily life.

Interactive gaming

Over the years, the gaming industry has been thriving when it comes to developing technologies: From online gaming to motion control to the introduction of immersive technologies. A lot has happened in the last few years. 

The technologies in the gaming industry have been rapidly developing for 20 years, but clearly got to a great peak in 2016, when Pokemon Go was launched. It was the first AR game that was adopted by the masses. I mean, who hasn’t played it? Niantic created the game in order to try and get people off their seats, chase and capture Pokemons in the real world based on geolocation. 

Even though Pokemon Go wasn’t the first AR game on the market, it has certainly opened the door for the popularity among AR games. Some of today’s most popular games are Harry Potter: Wizards Unite, Ingress and Minecraft Earth.

TV broadcasting

If you haven’t used AR through a game, I’m sure you have seen the technology in action through your television. All sorts of broadcasters make use of AR: News channels, commercial tv sales, sports shows, etc.

Today’s design and production tools enable broadcasters to create digital content that looks like it’s really present in the studio. The idea of using AR in tv broadcasting is to enhance the viewers experience. AR graphics show a more visual picture of a situation and it improves the overall storytelling. 

The video below shows different examples of how AR is used in tv broadcasting. The graphics show a clear picture of the information that is explained by the presenter. You might recognize these AR visualizations of politics, sports and other news channels. 

Social media filters

AR is an important feature of social media. It’s mostly used through filters on popular platforms such as Snapchat, Facebook, Instagram and TikTok.

Face filters are by far the most popular AR filter. Face tracking technology allows the camera to detect features of your face and overlay or reshape these with digital content. Artificial Intelligence (AI) is often embedded in these filters, for instance when it comes to the face and voice filters. Even though this is a small example, it shows the combination of technologies are developing fast and become smarter and smarter. Exciting!

Authorization

If you own an iPhoneX (or a newer version), you use AR every time you unlock your phone with facial recognition. Apple’s face ID makes use of the so-called “TrueDepth camera system”. It combines light projectors and sensors to create a map of your face, recognizing you immediately. 

What’s also very interesting is that In 2017, Apple launched ARkit, a Software Development Kit (SDK). By doing this, they standardized the development tools and made the creation of AR available for anyone. 

Automotive industry

New technological developments are shaping the automotive industry. Think of the electric and self-driving cars. AR plays its part in these developments as well. For example, AR enables assistance for the car manufacturers and repair technicians. If you’re not a car manufacturers, these AR features don’t help you in your daily life.

However, have you heard of HUDs? Head Up Displays are available for everyone and completely change the driver experience. A HUD projects digital information on your car’s windshield, assisting you while driving. Have a look at the video to see how it works.

Online shopping

I’m sure we have all experienced the biggest issue of online shopping: You’re not sure what the product looks like in real life. It holds you back, doesn’t it?

Maybe it’s not part of your daily life yet, but AR is starting to make its way to online shopping. It allows you to try before you buy. Have you tried the app Ikea Place yet? You simply choose a piece of furniture and virtually place it in your home. You can see its size, colours and you know what it looks like in your own living room. It’s super convenient and might give you that last push into buying the product. 

Ikea is not the only one working with AR. Retailers such as Asos, Amazon and Sephora created their own AR experience. If you’re into online shopping, AR will soon be a part of your daily life. 

Are you using AR in a different way? Let us know how in the comments section below or contact us directly.

Leave a Comment